“An investment in knowledge pays the best interest.” “An investment in knowledge pays the best interest.” Benjamin Franklin My name is Mark Jackson, I am the founder of Fiat Physica. Everybody loves physics, many just don’t realize it yet. The computer in front of you works because it contains about a billion transistors. Each of these work because quantum mechanics allows electrons to tunnel through energy barriers. Many cancers can now be detected early with PET scans, using particle physics to produce a detailed three-dimensional image of your internal organs. The GPS network determines your exact position by performing nanosecond calculations derived from Einstein’s Theory of General Relativity. These technologies have made our lives easier and better. And tomorrow’s technologies will be based on the research of today. This research includes the discovery of the Higgs Boson, black holes, neutrino oscillations, the acceleration of the Universe, and detailed maps of the first light to emerge from the Big Bang. Tomorrow’s discoveries could include direct detection of gravitational waves, dark matter, extra dimensions, or string theory. If these concepts seem amazing, remember that one day they will be the foundation for discoveries we can’t even imagine yet. Yet today’s funding of physics has sharply dropped. Governments across the world are not investing in fundamental research. And the public is not always aware of the importance of physics. Even in the United States, the Department of Energy recently unveiled large budget cuts in high energy theory research. The total funding declined by an average of 23%, with numerous major groups suffering reductions in the 30–55% range. Support available for junior researchers and students declined over 30%, with many reductions in the 40–65% range. I witnessed this crisis firsthand during my 15 years researching theoretical physics. I have seen many physicists leave the field because they couldn’t find a position. This isn’t just a tragedy for those forced to find other careers, it also means less innovation for future technology. Beyond these material setbacks, it is also distressing that the next generation will have no resources to satisfy their curiosity about the Universe. I believe the public would gladly support such research, but doesn’t know where to look. And most physicists don’t have the time to seek private support So I decided to do something about it. I founded Fiat Physica, connecting private donors with leading physics groups seeking sponsorship. Our expertise is helping people target their donations effectively, supporting quality, high-impact research aligned with their interests. Visit our website to learn more about specific campaigns that you can support. We represent many projects, all over the world, in physics research, education and outreach. You can leave a legacy in the history of science simply by making a donation of any size. Follow us on Twitter and Facebook to get the most recent updates in physics news. If you’d like to meet with us in person, feel free to send us an email. There are many reasons you should support fundamental physics research. It expands the boundaries of our knowledge. It leads to better technology. But the best reason to do physics – you already love it, even if you don’t yet know it.