piloting a I That’s ideally what we’re leaving here to do. So you have all these use cases. You have these ideas for how you might start actually using a I, um But what happens next happens when you go home. What happens when you go back to organizations? What happens when you go out into the actual conference like there are a few questions considerations, things you might want to be thinking about as you go? So we’re gonna talk to a few of those. Answer some questions about that. Just make sure they, in addition to the workbook that we filled out, that you are kind of armed with all the information you need to go make the most of this conference and to start understanding how a I could be used in your company. So to start with, who should be involved in marketing? Aye, aye, pilot projects now. Surprise. There’s no definitive answer to this, and some of the answers to these basic questions may seem pretty obvious. But again, we’re all just getting started with this technology, so it makes sense to ask the obvious questions, come up the obvious answers and then move forward So you really do want to be very careful up front that the core members of your team, the key people that you work with every day who are going to be actively using this technology or required to use it are actually enthusiastic about it. Um, it’s not necessarily a question of who should be in the room to start. It’s about how they should feel when they’re in the room. So a lot of people do not underestimate how fearful some people are of this technology again. We’ve all been in meetings and rooms and organizations that tried to pilot traditional technology and fail miserably, that it never usually works when technology is handed down from above and people are expected to use that. I’ve seen $1,000,000,000 organizations fail to use wildly expensive marketing automation software that could have genuinely benefited their organization. They just didn’t use the just straight up, did not touch it, did not use it because they never were bought into it. From the beginning, they weren’t afraid of it. But this is even more complex because not only do you need to get by in, you need to reduce fear, and so a big thing we’re actually going to try do at this conference is reduced the fear around this technology we’re going to instead, Instead of talking about all the doom and gloom and possibilities like what could go wrong, we’re actually going to hopefully educate attendees about what could go right, and how do you actually get there? So to start with any pilot project, you really want to pay attention to making sure that your core team, the people who may be using this technology, feel excited, not afraid.